As winter yields to spring in Finland, a vibrant transformation unfolds—not only in nature, with flowers blossoming and days stretching longer, but also in the wardrobes of the Finnish people. This seasonal shift inspires a delightful occasion to dress up and celebrate.
The Finnish Approach to Festive Attire
1. Blazer, Almada Label; 2. Dress, Katri Niskanen; 3. Crystal earrings, Keski-Pomppu; 4. Silver bracelet, Annele; 5. Bouclé dress, Andiata; 6. Shoes, Hagelstam; 7. Clutch bag, Nanso.Lookbook image: Katri Niskanen
In the realm of festive dressing in Finland, simplicity reigns, often characterized by clean lines that elevate through thoughtful cuts, materials, colors, and intricate details.
At the forefront of occasionwear is Katri Niskanen, a name that became synonymous with Finnish fashion after her triumphant win on the 2009 season of Project Runway. Her elegant designs frequently grace red carpets and gala events, captivating not only celebrities but also brides seeking the perfect gown. Known for her use of fluid fabrics and adept tailoring, Niskanen’s creations harmonize beautifully with the movements of the body.
Another brand making waves is Andiata, whose aesthetic has found favor across the Nordic region. From the likes of Crown Princess Victoria of Sweden to Queen Mary of Denmark and Finland’s own First Lady Suzanne Innes-Stubb, Andiata’s stylish offerings speak to a refined and universal appeal.
Welcoming Spring with a Splash of Color
1. Shirt, Pure Waste; 2. Tassel loafers, Schoffa; 3. Kelo Blue Field Watch, SUF Helsinki; 4. Light Blue Ceremonial Suit, Turo; 5. Sunglasses, Aarni; 6. Silver cufflinks, Enchanting.Lookbook image: Schoffa
As the season changes, so too does the approach to festive dressing. The traditional constraints of matching suits are giving way to a more relaxed and colorful interpretation. No longer must the blazer and trousers perfectly coordinate; an intentional pairing of contrasting pieces creates a modern flair.
Brands like Schoffa and Turo are leading the way in bespoke tailoring, offering clients the luxury of made-to-measure suits and blazers that accentuate individual styles. Each piece is crafted with meticulous attention to detail, ensuring a flawless fit.
Conversely, a different perspective comes from Pure Waste, a brand rooted in sustainability. Launched in 2013, Pure Waste champions circular production, creating garments from 100 percent recycled fibers. For instance, their featured shirt (number 1 in the photo) is made from recycled cotton and polyester obtained from plastic bottles, utilizing an impressive 99 percent less water and generating 50 percent fewer carbon emissions than standard materials.
Intentional Weekend Wear
1. Denim jacket, Marimekko; 2. Sunglasses, Balmuir; 3. Pre-loved brooch, Kalevala; 4. Knitted mini handbag, Marimekko; 5. Crepe shirt, Almada Label; 6. Denim jeans, Gauhar; 7. Suede trainers, Terhi Pölkki.Lookbook image: Makia
Weekend wardrobes embody a sense of ease, balancing comfort with a deliberate touch of personal style. The modern ethos embraces a capsule wardrobe—one that allows for easy mixing and matching. Investment in pieces designed for rewear is key.
To infuse personality into everyday attire, focus shifts to accessories. Kalevala offers a curated selection of pre-loved jewelry, adding layers of history and individuality. Brooches, in particular, are enjoying a renaissance—quickly enhancing a jacket or lending a unique touch to a cap or bag.
Material-Centric Everyday Fashion
1. Jacket, Makia; 2. Fleece cap, Halti; 3. Sweatshirt, Makia; 4. Chinos, Schoffa; 5. Sunglasses, Aarni; 6. Backpack, Globe Hope; 7. Boat shoes, Pomar.Lookbook image: R-Collection
In casual men’s fashion, the same guiding principles apply—function leads the way, complemented by an understanding of how to maximize what already exists in one’s wardrobe. The goal is not to reinvent but to optimize.
Material choices are pivotal. From Aarni’s sustainably sourced wood frames to Globe Hope’s innovative backpacks crafted from surplus cotton, these selections serve to enhance the simplicity of everyday outfits, offering both depth and visual intrigue.
By Johanna Biispa, April 2026
(Images courtesy of the brands)