A survey conducted last year revealed an intriguing aspect of social life in Finland: the average Finn has about four close friends and a total of eleven friends overall.
As Valentine’s Day approaches, it’s fascinating to observe how Finland stands apart from many countries, where the day is often synonymous with romance. Since 1987, Valentine’s Day—known in Finnish as Ystävänpäivä or “Friend’s Day”—is celebrated as a tribute to friendship and community connections.
On February 14, many Finns take the opportunity to exchange heartfelt messages and even gifts with their close friends, reinforcing bonds that transcend traditional romantic notions. Recently, social gatherings themed around this day have grown increasingly popular. From bowling to downhill sledding, and, of course, a relaxing sauna session, Finns are finding unique ways to come together.
Yet, beneath this celebration of camaraderie lies a growing concern. Despite their circle of friends, a recent poll indicates a significant number of people in Finland—particularly younger individuals aged 16-24 and 25-34—are experiencing feelings of loneliness. It’s a poignant reminder that even in a society that values friendship, isolation can still creep in.