If sweltering heat isn’t your ideal vacation vibe, you might want to think twice about heading to some of Europe’s traditional summer hotspots this year.
Greece, for instance, endured record-breaking heat waves in both 2023 and 2024. Last July, the iconic Acropolis in Athens was closed to visitors for several afternoons as temperatures climbed above 104 degrees Fahrenheit.
A similar story unfolded in Italy last August, when the government issued red alerts for extreme weather across nearly two dozen cities, from sunny Palermo in the south to cooler Trieste in the north. Meanwhile, just south of Dubrovnik, Croatia, the Adriatic Sea reached a blistering 86 degrees Fahrenheit.
However, for those who prefer a milder climate, there’s no need to rule out Europe entirely. The luxury travel consortium Virtuoso highlighted in TPG’s 2025 Travel Trends report a notable surge in interest for northern European destinations between the summer seasons of 2023 and 2024. Demand skyrocketed by 62% in Iceland, 150% in Finland, and 89% in Norway. In stark contrast, interest in warmer locales such as Greece and Italy dropped by 17% and 2%, respectively.
The allure of these “coolcations” shows no sign of fading. Virtuoso recently reported a remarkable 263% increase in bookings for European destinations with milder climates, including Denmark, Finland, Iceland, Norway, and Sweden.
If you’re searching for a reprieve from the stifling heat, or perhaps even longing for a taste of winter wonder, consider one of these nine European destinations for your summer travels.
Lapland, Finland
Average high temperature in July: 71 degrees Fahrenheit (Rovaniemi)
Often envisioned as a winter wonderland, particularly in the charming town of Rovaniemi—officially recognized as the hometown of Santa Claus—Lapland is equally enchanting in summer. Here, you’ll enjoy near-constant sunlight, a phenomenon that allows for hiking or biking through the breathtaking Arctic wilderness at virtually any hour.
Tip: Many visitors opt for cozy cabin stays, though hotel options are available. The Arctic Treehouse Hotel features unique stilted “nests” with stunning views, starting at $267 or 20,000 World of Hyatt points per night.
Iceland
Average high temperature in July: 58 degrees Fahrenheit (Reykjavik)
Iceland may not be under the radar, with luxury hotels like The Reykjavik Edition (starting at $623 or 78,000 Marriott Bonvoy points per night) and an array of cruise packages. Nevertheless, this island nation provides a refreshing escape with summer temperatures consistently in the 50s.
To avoid the summer crowds and explore the areas affected by recent volcanic activity, consider renting a car to navigate the less-traveled Ring Road. Ditch the hustle of the capital to meander through charming towns, relax in local pools or hot springs, and hike along the stunning black-sand beaches of Reynisfjara or the glistening Diamond Beach at Jokulsarlon.
Tip: For deeper solitude, venture to the central highlands and stay at the Highland Base Kerlingarfjoll, with geothermal baths awaiting after your mountain hikes. Rates start at $578 per night.
Edinburgh, Scotland
Average high temperature in July: 66 degrees Fahrenheit
Scotland’s capital offers a delightful escape in the summer months. Expect temperatures to hover in the 60s, creating the perfect backdrop for leisurely strolls through cobbled streets, visits to the historic Edinburgh Castle, or relaxation in the Royal Botanic Garden.
Should you wish to venture beyond city limits, Linlithgow Palace, the birthplace of Mary, Queen of Scots, is a mere 20-minute train ride away, while the coastal town of North Berwick is just half an hour by train.
Tip: For a unique experience, consider the Fingal Hotel, a converted supply ship in Leith, with rates starting at $484. Alternatively, redeem your points at The Caledonian Edinburgh, Curio Collection by Hilton, where summer rates start at $471 or 95,000 Hilton Honors points.
Svalbard, Norway
Average high temperature in July: 49 degrees Fahrenheit (Longyearbyen)
Many travelers reach the frigid archipelago of Svalbard by cruise, but for those venturing by land, Longyearbyen serves as a central hub. From here, explore day trips to see polar bears, walruses, and seabirds, or even take in a refreshing brew at the world’s northernmost brewery.
Pack warm clothing, as summer temperatures often linger in the 40s. While Svalbard is renowned for its northern lights, remember that the midnight sun means no aurora in summer—save that adventure for autumn.
Tip: In Longyearbyen, consider the Radisson Blu Polar Hotel, Spitsbergen, with summer rates starting from $322.
Amsterdam, Netherlands
Average high temperature in July: 72 degrees Fahrenheit
Amsterdam comes alive each summer, with outdoor concerts and gatherings in Vondelpark, the city’s largest park, and tranquil moments in the 17th-century Hortus Botanicus garden. This year marks the city’s 750th anniversary, fostering a slew of cultural events, including a solstice street party and the world’s largest sailing event, Sail, from August 20 to 24.
Tip: Don’t miss the upcoming Rosewood Amsterdam in a historic building, with summer rates starting at $1,037. Booking through Amex Fine Hotels + Resorts adds perks like complimentary breakfast for two and a $100 property credit.
The French Alps
Average high temperature in July: 70 degrees Fahrenheit
While the French Alps draw winter sports enthusiasts, summer beckons outdoor lovers with comfortable high temperatures in the 60s and 70s, stunning landscapes, and lush meadows. Hike the trail to Lac Blanc for spectacular views of Mont Blanc or tackle the world-class mountain biking paths.
Indulge in hearty local fare like raclette and fondue in Chamonix-Mont-Blanc, a culinary haven post-exploration.
Tip: Stay at the Four Seasons Hotel Megeve for a hint of luxury after a day on the trails, with room rates starting at $687. Book through Amex Fine Hotels + Resorts for additional benefits like free breakfast and a $100 property credit.
Copenhagen, Denmark
Average high temperature in July: 71 degrees Fahrenheit
In Denmark, a summer heat wave is defined as just three consecutive days over 77 degrees Fahrenheit. While the city occasionally experiences this, summer in Copenhagen generally calls for a sweater.
Explore charming neighborhoods via bike and don’t forget to visit Tivoli Gardens, the city’s renowned amusement park that inspired Disneyland. Local harbors are perfect for swimming, and several designated spots welcome those eager to take a dip.
Tip: A new sustainable hotel from 1 Hotels will open this summer. In the meantime, consider Villa Copenhagen, a luxury stay in a beautifully renovated 1912 building, with rates starting at $418 or 20,000 Choice Privileges points.
Faroe Islands
Average high temperature in July: 55 degrees Fahrenheit (Torshavn)
Nestled between Scotland and Iceland, the Faroe Islands boast breathtaking cliffs in an ever-blustery setting. Expect cooler temperatures, peaking in the mid-50s, perfect for exploration without the heat.
Noteworthy hikes, like those leading to the picturesque beach near Saksun, beckon adventurers, and it’s puffin season, adding to the islands’ charm.
Direct flights are available to Torshavn from both Copenhagen and Iceland’s Keflavik Airport.
Tip: The capital makes a great base for exploring. Consider booking the Hilton Garden Inn Faroe Islands, which opened in 2020, with rates from $263 or 50,000 Hilton Honors points per night, or the locally owned Hotel Foroyar, starting at $188 or 15,000 Choice Privileges points.
Gota Canal Trail, Sweden
Average high temperature in July: 71 degrees Fahrenheit (Toreboda)
Stretching across Swedish countryside, the Gota Canal is a scenic pathway ideal for cycling in summer, with average highs in the low 70s. The adjacent Gota Canal Trail meanders along about 137 miles, presenting both short and lengthy cycling opportunities.
Tip: Start your cycling adventure in Toreboda, easily reachable from Stockholm in about three hours. A guided tour by Naar het Noorden offers a five-day cycling itinerary along the trail, complete with bike rentals and local inn accommodations; prices start at $1,231 per person.
As climates shift and temperatures soar, these cooler European destinations offer an inviting alternative, letting you savor summer without the heat.