Finland Sees Surge in Hotel Stays, Especially from European Travelers
As the year progresses, Finland is witnessing a notable rise in hotel stays, with a particularly sharp increase in visitors from Europe. This trend reflects a growing interest in Finland as a travel destination, according to Julia Sweden, the chief economist at Rakli, who shared insights during a recent review of the hospitality sector.
Data reveals that travelers from Germany, the United Kingdom, Japan, the United States, and Italy have contributed significantly to this uptick in overnight stays. While Helsinki has emerged as a focal point for tourism growth, it’s also noteworthy that the city’s accommodation capacity has expanded considerably to meet the rising demand. Between September 2024 and August 2025, Helsinki welcomed over 386,000 additional tourists compared to the previous year.
The Price of Luxury: Rovaniemi’s Hotel Market
In a striking contrast, Rovaniemi, known for its enchanting winter landscapes, has seen hotel room prices soar above those in other major cities. The average rate for a hotel room in Rovaniemi in 2025 is projected to be €170.43. Meanwhile, one can find hotel rooms in Helsinki averaging €124.90, followed closely by Oulu at €124 and Tampere at about €121. Turku offers slightly lower rates, with rooms averaging €115.
On the more economical end of the spectrum, Vantaa and Espoo stand out with their competitive pricing. Hotel rooms in Vantaa average around €109, while those in Espoo are even more affordable at approximately €94.
Despite a more moderate increase in accommodation options, Rovaniemi is adapting to the demands of its growing tourist population, albeit at a slower rate than Helsinki.
Finland’s hospitality landscape is evolving, and with these changes comes a mix of challenges and opportunities that will continue to shape the travel experience for visitors.