Oulu Shines as a Premier Travel Destination for 2026
In an exciting development for Finland, Oulu has been named the only Finnish destination on National Geographic’s prestigious list of the best places to travel in 2026. This endorsement from the renowned American magazine highlights Oulu’s unique blend of culture, nature, and community spirit.
The list showcases 24 global destinations, including iconic cities and breathtaking natural locales, such as Brazil’s vibrant Rio de Janeiro and the captivating landscapes of Rwanda’s safaris. Other notable entries include Morocco’s Rabat, Spain’s Basque Country, South Korea’s rugged hiking trails, the picturesque Quebec in Canada, and the stunning Dolomites in northeastern Italy, which are preparing for the upcoming Winter Olympics.
Oulu stands out as the only Nordic city to make this elite list, positioning itself among just five European highlights recognized by the magazine. What piqued the interest of the travel committee was Oulu’s rich cultural offerings, breathtaking northern landscapes, the spectacular auroras, and the presence of Sámi culture.
A particularly noteworthy aspect of the article is Oulu’s designation as the European Capital of Culture for 2026. This event promises an engaging program filled with performing arts, festivals, exhibitions, and various community-oriented projects, many of which will be free to the public. Visit Oulu outlines the festivities, ranging from artistic performances to permanent installations throughout the city.
As a vibrant hub for Sámi culture—the largest in Finland—Oulu’s events will prominently feature the customs and heritage of this indigenous people, especially in the early months of 2026.
The magazine’s in-depth examination paints a picture of Oulu as a harmonious blend of urban life and natural beauty. It highlights the city’s charming wooden and brick architecture, infused with the spirit of a coastal town. Oulu’s essence is captured in its community-driven atmosphere, technological advancements, and deep-rooted connection to nature.
For those planning a visit, National Geographic suggests must-see sites, including the bustling Kauppatori and its adjacent Kauppahalli market, the historic Pikisaari island, the unique floating Kesän Sauna, the Oulu Art Museum, and the serene Hupisaarte city park.
As anticipation builds for 2026, Oulu is more than ready to welcome visitors to experience everything it has to offer, showcasing why it deservedly earned a spot on this prestigious list.